AI & Machine Learning
The everyday work of designing and training models that do a real job.
- Transformer architectures
- Generative pre-trained models
- Diffusion & auto-regressive models
- Variational auto-encoders
- Predictive modeling
Expertise
AI & machine learning expertise
CBDr. Caleb Bradberry · PhD
PhDInfo Systems
What I know well
Where my experience actually runs deep
“AI consultant” can mean almost anything these days, so here's the specific ground I cover. It comes from a PhD in Information Systems plus years of building and shipping this work, not from a weekend course.
Because I teach and publish in the field, what I bring to a project tends to be current. I'm not handing you a method I read about a year ago and never used.
If your problem isn't on this page, it's still worth asking. Half of consulting is recognizing a familiar problem wearing different clothes.
Core areas
The work I do most
Healthcare Informatics
Healthcare data systems and predictive modeling.
- Healthcare analytics systems
- Synthetic medical data
- HIPAA-compliant processing
- Medical coding & billing
- Patient-outcome prediction
Workflow Automation
Getting software to do the repetitive parts so people don't have to.
- Workflow analysis
- Process optimization
- Document-processing automation
- Administrative automation
- Legacy-system integration
Research AI & Grant Support
AI/ML methods for research projects and grant proposals.
- Grant-proposal AI methodology
- Custom research models
- Technical writing support
- Proof-of-concept development
- Research-team implementation
Creator Consulting
Reading audience data so creators can grow on purpose.
- Engagement-analysis models
- Audience-insight analytics
- Content optimization
- Growth-prediction models
- Competitor analysis
Synthetic Data Generation
Datasets that preserve privacy and statistical properties.
- HIPAA-compliant medical data
- Financial-transaction simulation
- Customer-behavior modeling
- Research data augmentation
- Realistic test data
Data Security & Privacy
Handling sensitive data and analyzing breach cost.
- Sensitive-data identification
- Privacy-preserving AI
- Data-governance frameworks
- Breach-cost analysis
- Compliance assessment
Custom Model Development
Specialized models fine-tuned for your domain.
- Domain-specific training
- Custom architecture design
- Transfer-learning optimization
- Small-dataset efficiency
- Deployment & integration
Make-vs-Buy Consulting
Build custom AI or use existing platforms, decided with data.
- Technical-requirements assessment
- Total-cost-of-ownership analysis
- Team-capability evaluation
- Strategic-value assessment
- Implementation roadmap
Toolkit
What I build with
For the technically inclined, the stack I reach for, chosen per project.
AI & ML Frameworks
- PyTorch & TensorFlow
- scikit-learn & XGBoost
- Keras & fast.ai
- NVIDIA CUDA
- Hugging Face Transformers
- Diffusion models & GANs
Programming Languages
- Python (advanced)
- R for statistical analysis
- SQL for data management
- C# for application development
- JavaScript for the web
- Rust for performance-critical code
Cloud & Infrastructure
- AWS for ML deployment
- Azure AI services
- Docker & Kubernetes
- MLOps & CI/CD pipelines
- Data-warehousing solutions
- Serverless AI infrastructure
Applied
A closer look at four of them
Custom Fine-Tuned Models
Specialized models fine-tuned for your domain and objectives, beyond generic pre-trained options.
Key benefits
- Domain understanding of your terminology and nuances
- Enhanced accuracy for your use cases
- Reduced data needs via efficient learning
- Competitive advantage from proprietary models
Deployed across healthcare, research, e-commerce, and content creation, consistently outperforming generic alternatives.
Synthetic Data Generation
Realistic artificial datasets that maintain statistical properties while ensuring privacy and compliance.
Applications
- Healthcare: HIPAA-compliant medical data
- Finance: transaction data for fraud & risk modeling
- Research: augmentation for limited datasets
- Testing: data that mirrors production
Creator Analytics & Optimization
Optimize your social presence, sharpen content strategy, and grow your audience with intent.
Capabilities
- Engagement analysis of what resonates
- Audience insights on demographics & behavior
- Content strategy for content, timing, and platform
- Competitive analysis of your niche
Creator clients have achieved meaningful, measurable follower growth while maintaining or increasing engagement.
Research Grant AI Consulting
Strengthen proposals with AI methodology, technical writing, and custom model development for NSF, NIH, and other agencies.
Services
- Methodology development
- Technical narrative for reviewers
- Proof-of-concept models
- Budget planning for AI components
Academic clients have strengthened competitive proposals with custom AI methodologies that reviewers specifically highlighted.
Research
Selected publications
2024
The Machine Learning Transformer as a Universal Product Catalog Indexer
Proceedings of the Southeast INFORMS, 2024
Best Paper in Track
Demonstrates how transformer architectures enable efficient indexing and retrieval of product information across diverse catalog systems.
2023
Synthetic Data Generation for Healthcare: A Privacy-Preserving Approach
Journal of Medical Informatics, 2023
A novel approach to generating synthetic healthcare data that maintains statistical validity while preserving patient privacy and HIPAA compliance.
2022
A Design Science Approach to Machine Learning Applications of Physical Fitness
Proceedings of the Southeast INFORMS, 2022
Explores the methodological foundations of the Gain Genie application via a design-science framework for fitness recommendation systems.
2022
Data Mining Cosmetologists' Social Media Posts to Discover Latent Occupational Health Risk Factors
Proceedings of the Southeast INFORMS, 2022
Uses NLP to identify potential occupational health risks from social-media content in the beauty industry.
2021
Implementation of Clinical Practice Guidelines for Low Back Pain: A Case-Control Cohort Study of Knowledge Translation in a Multi-Site Healthcare Organization
Journal of Evaluation in Clinical Practice
Examines how medical knowledge and guidelines can be effectively implemented across healthcare organizations, informing aspects of the Lifesynai project.
In progress
What I'm researching right now
Synthetic Medical Data
Generating realistic synthetic medical data that conforms to statistical parameters, enabling algorithm development while maintaining HIPAA compliance.
Current focus: pairing generated medical images with expert-level tabular chart data for more accurate diagnostic algorithms.
AI for Social Content
Analyzing and optimizing social-media content performance, focusing on multi-modal analysis and engagement prediction.
Exploring how transformer models relate visual elements, captions, and engagement to shape effective content strategy.
AI for Higher Ed Administration
Using transformers to automate administrative tasks, particularly accreditation reporting and advising systems.
Researching how RAG and low-rank adaptation apply to higher-education workflows for efficiency and better student outcomes.
Transformers for Workflow Automation
How transformer-based ML can automate routine tasks in small and medium enterprises.
Developing techniques to extract workflows from unstructured business processes and generate tailored automation for the New River Valley.
Credentials
The paperwork, for what it's worth
Education
2016
Ph.D., Information Systems
The University of North Carolina at Greensboro
2010
M.B.A., Management
Marshall University
2007
B.B.A., Information Systems
Marshall University
Certifications & teaching
- Advanced ML Model Engineering: custom model development and fine-tuning
- Microsoft Certified Professional: server environments
- Microsoft Developer Affiliate: C#
- Advanced AWS for ML: deployment and testing of ML solutions
Teaching
University-level courses developed and taught include Data Science, AI Decision Support Systems, Healthcare Information Systems, and Programming with Python.
Get in touch
Think one of these fits your problem?
Tell me what you're up against. I'll give you a straight read on whether it's something I can help with.